If someone asked you to summarize your presentation with a short elevator pitch, would you be able to do it? It might seem like an easy task at first; after all, an elevator pitch is roughly 30 seconds. However, most people would end up stumbling over their words and struggling to figure out which parts of the presentation to highlight. The truth is, summarizing an entire presentation in just 30 seconds is harder than it seems. You never know when you might be asked to give an elevator pitch, but done correctly, it can help you connect with business professionals in a compelling way. It could be useful in building your network, landing a job, or proving yourself as the new manager. Much like your business card, your elevator pitch is your chance to explain yourself, your position, and what services or products you offer. Here are a few tips for developing the perfect elevator pitch for your next presentation.
Be Clear and Concise
Think of it as your chance to “sell” your presentation. You only have a few seconds to convince your listeners that your presentation is interesting and worthwhile, so you want to keep things clear and concise. Start by introducing yourself and your position. Then mention the topic of your presentation, why it’s important, and who you are targeting. The goal should be to mention what you are presenting ,to whom, and why. You don’t need to get into the details of your presentation, you can save those for the presentation itself. This is simply your chance to build interest.
Include an Interesting Hook
Just as you want to grab the attention of the audience in the first few seconds of your presentation, the same is true for your elevator pitch. The rest of your content means nothing if you don’t make the connection with the listener. That’s why you need to develop an attention statement or a hook, to captivate the listeners attention right from the start.
Tailor it to Your Audience
Since most elevator pitches happen unexpectedly, it’s a good idea to create a few different versions so you can tailor it to your target audience. You should be prepared to pitch to a CEO, potential client, or professional colleague. Though the general information remains the same, modifying a few specific details can help to make a better first impression.
Don’t Forget to Mention What Makes Your Presentation Unique
The idea of sitting through a presentation doesn’t exactly thrill most people, so you must remember to include what it is that makes your presentation different. Perhaps you have a special guest speaker or you will be presenting a new product or service that will streamline the industry. Whatever it is, you should identify the things that make your presentation stand out.