How to Write a Business Case for Presentation Training

There is no doubt that businesses need to invest in resources such as tools, equipment, training, and professional development in order to pursue growth. However, these resources come at a cost so organizations need to continually ask themselves, “What projects and training should we invest in? What services should we offer? How can we meet the needs of our employees and customers?” The answers to these questions are not always easy and they need to be supported by facts, research, and data. To help with the decision making process, the facts and data are presented in the form of a business case. These important documents help businesses decide which projects and resources would be most beneficial to invest in. 

Presentation training is a great example of a resource that might require a detailed business case. While there is plenty of information to support the benefits of presentation training, it can be helpful to provide all of this information in a structured and complete business case so the organization fully understands how the benefits will outweigh the costs. The goal of the business plan is to convince the stakeholders of its value, so you can sway them by writing a strong business case. Here are some steps you can take to create a business case that will convince decision makers that presentation training will result in the best outcome for the organization. 

Step 1: Identify the Problem

Projects and programs are not created without a reason. They are usually designed to solve a specific problem or to create a business opportunity. Therefore, your first step is to identify the problem. In this case, you see a need to develop presentation skills among team members. Identify why this problem is how it is impacting the organization. 

Step 2: Identify Possible Solutions

There might be more than one solution to the problem, so how can you be sure your solution is the most effective? One way is to narrow down all the possible solutions and for each one, forecast the cost involved as well as the  benefits of each solution. You should also include the risks and issues that are associated with each solution. Document this information in your business case.

Step 3: Recommend a Solution

Now that you have listed all possible solutions, it is time to make a case for your preferred solution, which in this case is investing in presentation training. Quantify the benefits of your solution, discuss its feasibility, and include both the short and long term benefits of your proposed solution. In this case, you will want to use research, data, and statistics to show the benefits of presentation skills for your organization. Be sure to include a cost versus benefit analysis. 


Step 4: Describe Your Implementation

Now that you have identified your best possible solution, investing in presentation training, you have to convince your decision makers that you have a successful process for implementing this training. You want to offer a practical path for solving the problem through presentation training. Clearly define the steps that need to be taken in order to achieve maximum benefit from your proposed solution.