Social Media Engagement: Post Presentation Engagement with Audience Members

Social Media Engagement: Post Presentation Engagement with Audience Members

These days it’s tough to give a presentation that captures the attention of your audience.  After all, they have the ability to check emails, surf the internet, and text their friends right from their seat.  Phones and tablets can serve as a major distraction during a presentation so why not use these electronic devices to your advantage? Social media is a great tool for engaging audiences and spreading the word about your presentation.  Better yet, thanks to social media your presentation doesn’t have to end just because you stepped off the stage.  You can actually keep audiences engaged and interested long after your presentation is over.  Here are few tips for using social media as a means for engaging with your audience members post presentation.

Social media provides a great way to share information with people who may not have been able to attend your presentation.  After your presentation is over, you can share highlights from your presentation via various social media channels.  You might upload a video clip to Facebook along with a few key points.  You could also share some pictures of your presentation through Instagram or Tweet a few key points using your own unique hashtag. Audience members can then share your content through their own channels.

In addition to pictures and video clips, you should include a link to your website or social media profile so viewers can further engage with you.  For example, if you include a video clip you can add a link to the full-length version on your website.

Social media is a great way to communicate with your audience after the presentation is over.  If viewers post comments on your content, take the time to respond and continue the conversation.  You can answer questions they might have, invite them to further engage with you through books and other resources, and build relationships with audience members.  This shows your audience that you truly care about them and their feedback.  It also builds a sense of community around your presentation which sets you apart from other presenters.