You spent countless hours preparing, practicing, and perfecting your presentation and now that it’s over and the adrenaline has died down, you might be left wondering what to do next. If you want to ensure your presentation stays with your audience long after the applause has ended, then it’s important to consider your follow-up plan. In fact, your follow-up should be prepared well in advance, even before you give your presentation. A follow-up is an opportunity for you to engage with your audience after the presentation is over. It’s a great way to build relationships and makes your message and your content available to your audience. Here are a few ideas for how to effectively follow-up after a presentation.
Interact with Your Audience
One way to immediately follow up with your audience is by allowing time after the presentation to mingle with audience members. This is a great chance to answer questions, thank them for attending, clarify any confusion, and start relationship building. You can use this opportunity to pass out business cards, pamphlets, or any other handout that might include your contact information.
Send a Follow Up Email
You should collect email addresses ahead of time by asking your attendees to register for your presentation with an email address. After the presentation, you can follow up with your audience by emailing them and thanking them for their time.This email is also an opportunity for you to summarize your key points and your call to action.
Send Handwritten Notes
It’s not often that we receive a handwritten note these days, so when we do it is greatly appreciated. This can be a nice gesture that will really show your commitment and dedication. In your note, you can include your contact information and encourage your audience to reach out to you with any questions. In today’s digital world, a handwritten note can make you stand out.
Make Personal Phone Calls
Perhaps you made a connection with a few of your audience members. A great way to follow up is by personally calling them to thank them for attending. This is your opportunity to build on that relationship and further explain your message. Nothing is quite as personal as a phone call and a direct conversation.
Utilize Social Media
Social media platforms are a great tool for reaching large audiences. Facebook, LinkedIn, Twitter, and Instagram can all be used to connect with audience members after the presentation. You can post video clips of your presentation, answer questions, share photographs of the presentation, and engage in conversation with audience members.